TOMS//Spreading the good word

During Blake Mycoskie’s visit to Greece, we were entrusted with events and media coverage, aiming to spread the word of his incredible mission, and turning the brand into a top of mind choice in the local market. We created a communications plan involving a Press Event at the Fashion Workshop by Vicky Kaya, while a speech by Mr. Mycoskie was hosted at the Benaki Museum, under the title: «Enterpreneurship and philantropy». True to the brand’s philosophy, all proceedings from the event were donated to the NGO «Together for the children». The packed museum was filled with highly interested attendants, Mycoskie met with several representatives of the press in various venues including the theater of Herodes Atticus, and the whole affair was met with plenty of air time in a plethora of successful TV shows.