Marianna G//A social media smash hit
Marking the first-ever event in which the A-list of the international influencers scene flooded the country, in May 2013, the first international launch event for the Marianna G Swimwear Collection, together with an impressive, star-studded fashion show, was perfectly organized by Davlas & Partners. Chiara Ferragni, Jessica May Stein, Miguel Carrizo, Gala Gonzalez are some of the household names that enjoyed our tailor-made approach to such mega-events, where we handled everything from Event Management, Media Relations and Vip Handling, to Influencers Handling, Brand Promotion, Bloggers’ Interviews, and the Press Office. Besides making sure the 400 guests from the fashion and business world had a great time, our office handled every aspect of the Fashion Show together with its creative direction, offering us the chance to present the holistic approach we are well known for. Of course, the event became a social media hit through the bloggers and influencers that happily posted about it, but it also received extensive print and online publicity, reaching a total of 51 articles!