Marianna G//A social media smash hit
Marking the first-ever event in which the A-list of the international influencers scene flooded the country, in May 2013, the first international launch event for the Marianna G Swimwear Collection, together with an impressive, star-studded fashion show, was perfectly organized by Davlas & Partners. Chiara Ferragni, Jessica May Stein, Miguel Carrizo, Gala Gonzalez are some of the household names that enjoyed our tailor-made approach to such mega-events, where we handled everything from Event Management, Media Relations and Vip Handling, to Influencers Handling, Brand Promotion, Bloggers’ Interviews, and the Press Office. Besides making sure the 400 guests from the fashion and business world had a great time, our office handled every aspect of the Fashion Show together with its creative direction, offering us the chance to present the holistic approach we are well known for. Of course, the event became a social media hit through the bloggers and influencers that happily posted about it, but it also received extensive print and online publicity, reaching a total of 51 articles!
Saucony Originals// Touching a wider audience
Named after the Saucony river in Kuztown, Pennsylvania, the brand was founded
back in 1898. Even though it has since made its mark as a leader in the field of
running shoes, a wider audience was missing the link. Saucony approached us
with one wish: To organize an event that would present the SS18 collection,
while creating a fresh and contemporary buzz that would reach out to
influencers and lifestyle outlets. What would be more appropriate than an
eighties-inspired cocktail party filled with happy party people trying on the new
collection while sipping on some signature drinks? The event turned out to be a
huge success, with influencers such as journalists, stylists, fashion editors,
bloggers, actors, models, athletes and singers covering all aspects of
contemporary lifestyle. Result? Instagram sky-rocketed brand awareness to new,
unseen heights.
TOMS//Spreading the good word
During Blake Mycoskie’s visit to Greece, we were entrusted with events and
media coverage, aiming to spread the word of his incredible mission, and turning
the brand into a top of mind choice in the local market. We created a
communications plan involving a Press Event at the Fashion Workshop by Vicky
Kaya, while a speech by Mr. Mycoskie was hosted at the Benaki Museum, under
the title: «Enterpreneurship and philantropy». True to the brand’s philosophy, all
proceedings from the event were donated to the NGO «Together for the
children». The packed museum was filled with highly interested attendants,
Mycoskie met with several representatives of the press in various venues including the
theater of Herodes Atticus, and the whole affair was met with plenty of air time in a
plethora of successful TV shows.
Häagen-Dazs // Turning ice-cream into a hot item
Handling the mega-brand’s account for three years (from 2013-2015), our quest
was to turn ice cream into a fashion item. How? With PR planning that included
above and below the line activities, event planning (opening and sponsoring
events), special distribution, sponsoring, influencer and blogger endorsements.
Vicky Kaya was the household name to support the new fashion profile of the
brand, while HD reached its ideal customers through our special distribution to
celebrities and elegant boats in the Flisvos Marina. Vicky hosted an opening
party for the HD café in Mykonos, and, as ambassadress of the brand, she
celebrated her student’s graduation from The Fashion Workshop By Vicky Kaya
in a super urban party where Häagen-Dazs ice cream was a protagonist. Another
Häagen-Dazs Café was celebrated with a grad opening in the island of Spetses in
2015, under the magical wand of our team’s collective work. A fashion show @
the Hilton for three new designers, the collection «Marianna G Exclusive
Swimwear 2013» and the MC blog awards 2014, where the participants made
mini stories for the brand created the perfect fashion forward setting for the ice
cream to become a haute name! To top it all off, Davlas and PaRtners organised a
special fashion shoot inspired by the color palette of the brand and its motto
«Nothing to Hide».
Twinset// Fashion forward footprint
A delicious cocktail party completing a thrilling fashion show where the bold
Italian brand presented its FW 2017-18 collection was he best opening for the
first ever, in Greece, TWINSET store in Golden Hall. We made it all happen,
dressing the country’s top influencers with TWINSET, head to toe: Fashion
bloggers @Shoprano (Chrysianna Andriopoulou), nansoumou(Nancy Spathi),
(@gi_smargeor (Gina Smarianaki) and Myrto Kazi (@Myrto_kazi), and the
acctress Tonia Sotiropoulou (@toniasotiropoulou), all looked stunning in
TWINSET. This was the best and fastest way to show that the brand is a
fashionista favorite! In addition, our team created a special editorial story for the
December issue of Madame Figaro Greece, photographed on location in the new
boutique, with fashion bloggers acting as our models. Blogger engagement was
so big that the buzz created in lifestyle and fashion magazines and social media
was tremendous.
Hautes Grecians // Success made from scratch
The first ever haute-couture fashion show exclusively dedicated to Greek
designers was entrusted in the hands of our expert team, where it was turned
into a virtual and media success story. Over 800 influencers from the fields of
fashion, art, and the business world, created a mixed, diverse and fascinating
crowd that would evaluate the endeavor with a sharp and practiced eye, giving it
the thumbs up. No other site would be more fitting, than the Niarchos
Foundation grounds, the city’s jewel. The show was a smash hit, and guests such
as Vogue Runway’s Tiziana Cardini, who came to Greece exclusively for the
event, had the chance to indulge in the collections that the five greek designers
created solely for the night. The planning and executing of this event is a success story that our PR firm has repeated three times so far, with unique and exciting results each time.
MADWALK// Run the show like a pro
The biggest and brightest festival celebrating music and fashion has been taking
place for eight consecutive years, featuring all the A-listers from both scenes
fusing them into one big party. For two years in a row, 2017 and 2018, Davlas &
PaRtners ran the show with the outmost efficiency, bringing everything to a
perfect coordination, making it seem effortless and natural, even though an event
of such caliber can actually linger on the verge many times during the evening.
Such a large number of talents and an even larger number of top attendants take
a lot of experience and cool blooded skills to bring to a magnificent end result,
celebrated in all the media. And we did it!
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