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Press Conference

The house of Prada and the Luxottica Group presented the official first launch of the Linea Rossa eyewear collection in Athens on 20 May 2009.

Athens, Greece, 20 May 2009. Of all the muscles in the human body, the six that control eye movement are perhaps the most active and precise of them all. In honour, therefore, of this untiring, crucial part of the human body, the fashion house Prada and Luxottica present the Linea Rossa eyewear collection. The designs have strong sporting features and state-of-the-art materials, yet their style is not restrictive for one's look. It is simple and casual.

The launch event was an opportunity to celebrate the entry of the Linea Rossa collection.

Project Highlights
  • Press Conference Planning