Saucony Originals// Touching a wider audience
Named after the Saucony river in Kuztown, Pennsylvania, the brand was founded back in 1898. Even though it has since made its mark as a leader in the field of running shoes, a wider audience was missing the link. Saucony approached us with one wish: To organize an event that would present the SS18 collection, while creating a fresh and contemporary buzz that would reach out to influencers and lifestyle outlets. What would be more appropriate than an eighties-inspired cocktail party filled with happy party people trying on the new collection while sipping on some signature drinks? The event turned out to be a huge success, with influencers such as journalists, stylists, fashion editors, bloggers, actors, models, athletes and singers covering all aspects of contemporary lifestyle. Result? Instagram sky-rocketed brand awareness to new, unseen heights.